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Helping PDRI Differentiate Talent Management Consulting Services
PDRI helps organizations design, develop and implement talent management strategies that improve organizational and individual performance. However, despite a stellar reputation among organizational psychologists, the company needed a new branding platform for marketing its services to compete with a growing list of talent management technology and service providers.
Customer interviews revealed that PDRI’s ability to develop truly customized solutions for their organizations was a key differentiator. Signal created a new brand strategy and marketing infrastructure for PDRI that promotes tailored solutions delivered as part of an integrated talent management platform that combines services and technology.