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PerSay Repositioning Drives Leadership and Acquisition

PerSay, a leading provider of advanced voice biometric products that instantaneously authenticate identity, approached Signal Marketing in 2006. Given the increasing incidence of fraud and identity theft, PerSay recognized a time-critical opportunity to expand the company’s reach. Following 10 years of intensive research and development efforts in voice biometrics, as well as unparalleled deployment experience, the Israeli company was poised to make its products available to financial services, telecommunications, healthcare, enterprise and law enforcement organizations worldwide.

Signal helped bring PerSay to the world stage with a comprehensive marketing communications infrastructure, which included brand identity, a new website, a corporate brochure, product literature suite and a quarterly Voice Biometrics Report. All collateral and messaging featured a memorable image of an Elvis impersonator, reinforcing PerSay’s promise of value: “Leave impersonators, fraudsters and identity thieves speechless.” PerSay was acquired by Nuance in late 2010.